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Our Story..

Innocent Chaos

Innocent Chaos was started way back in 2008 when Textile artist Sharon Hay graduated with a first-class honours degree in fine and applied art with Textiles from The University of Ulster, Belfast.

With a love of fashion, designing and crafting, Sharon knew that a creative career was definitely on the cards for her.

After a year working in sales and designing a range of fashion jewellery, Sharon packed up the Innocent Chaos collection and headed for the bright lights of London and to their first trade fair. Overnight success at Top Drawer instantly grew the business, selling as far as Japan, America and across many parts of Europe.

In 2010 Sharon began to sway the new designs into the bridal sector and instantly fell in love for all things weddings! With alternative bridal bouquets made from brooches, buttons, silk flowers and precious keepsakes, Innocent Chaos quickly developed a unique style in the bridal industry.

In 2017 Innocent Chaos opened their first online                 which extended their client base on a global scale and opened many creative doors.

With the success online and a growing business, 2018 was the year to take the plunge and open a design studio in the heart of East Belfast, Northern Ireland. The studio is situated in a beautiful old Linen Mill surrounded by many other creative businesses.  Sharon welcomes clients to the studio on the Newtownards Road by appointment only.  At these one to one appointments you can view the collection and browse their stunning flower collection.